Brandon Richards
Brand & Digital Strategist · Identity Systems · WornJacket Studio
I help mission-driven organizations, ministries, nonprofits, and purpose-driven brands get clear on who they are and show up with the presence to match. I bring strategy, identity clarity, and creative direction.
About
I've built brand identity systems, digital strategy, and web presence for global ministries, enterprise technology companies, and nonprofits.
My work sits at the intersection of three worlds most strategists never inhabit at once: faith and ministry, enterprise technology, and human transformation. I've worked with internationally recognized ministries, major Christian media organizations, large multisite churches, enterprise technology firms, and regional nonprofits. Most of my high-impact work was done directly through WornJacket Studio, not through agencies.
What I bring is rare. The ability to walk into an organization, understand its identity at a deep level, and create clarity where there was confusion. I've done this for global evangelistic ministries, enterprise cybersecurity companies, recovery organizations, touring artists, and community nonprofits. The work looks different every time. The outcome is always the same — an organization that knows who it is and shows up that way.
I bring clarity to organizations that are ready to get serious about who they are. I diagnose, develop the strategy, and direct the creative. When organizations know who they are, everything else follows.
I'm currently accepting a limited number of consulting engagements through WornJacket Studio. If that's you — let's talk.
Ready to get clear?
Start with a conversation. Engagements begin at $300.
Reach out below and I'll be in touch within 24 hours.
Thank you
Thank you for visiting my site.
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WORK
A collection of brand identity, digital strategy, and creative direction work.
Identity & Transformation Framework (Creator)
Momentum is a transformation-based framework I built from lived experience, spiritual formation, and recovery work. It integrates identity transformation, neuroscience, Scripture, and practical behavior change into a structured pathway for personal growth.
I teach Momentum inside hospitals, jails, prisons, and recovery environments. It is the clearest expression of everything I've learned about identity, clarity, and forward movement, applied to people instead of organizations.
Momentum is currently being developed as a paid workshop and public teaching series. If you're interested in bringing Momentum to your organization or community, please reach out.
WornJacket
Independent Brand Strategy & Creative Direction
WornJacket Studio is my independent consulting practice. I work with established organizations ready to get serious about their identity, messaging, and digital presence.
Engagements begin with a Clarity Session — a 90-minute working conversation that diagnoses what's unclear, what's misaligned, and what needs to change first. You walk away with a one-page written summary and a clear path forward.
From there, engagements are scoped based on what the diagnosis reveals. Past work has included full brand identity systems, digital strategy, campaign development, web architecture, and creative direction for global ministries, enterprise technology companies, and mission-driven organizations.
I bring the strategy, the creative direction, and the clarity to move forward.
Experience
High-Level Work
I've built brand identity systems, digital strategy, websites, media systems, and content structures for organizations operating at the highest levels of ministry, technology, and nonprofit work.
Clients have included globally recognized ministries, major Christian media publications, large multisite churches, enterprise technology companies, regional nonprofits, and purpose-driven brands.
Much of this work is no longer online or was done in collaborative settings — but the depth and range of that experience is the foundation everything I do is built on.